Creative Realities and Reflect Systems Finalize Merger

Creative Realities Inc. and Reflect Systems Inc. announce the finalization of their merger, which was first announced in November 2021. The combined company now operates under the Creative Realities Inc. brand name.

“The opportunity we had to fuse with a company known for its culture, client-centricity, CMS-savvy, and strong relationships with the OEM community was more than an example of business compatibility,” says Rick Mills, CEO of the combined organization. “This merger was a deliberate, strategic vision to drive the next phase of digital signage innovation and deliver to the marketplace a united stack of services, offerings, and expertise.”

The combined Creative Realities brings together the industry knowledge of both companies. Creative Realities has experience within digital signage projects for brands in the automotive, convenience retail, quick-service restaurant, and stadium environment spaces, while Reflect has experience in specialty retail, healthcare, banking, and corporate communications.

“Our enhanced capacity and reach are now poised to bring all-encompassing solutions to a variety of business sectors previously untapped by these kinds of signage experiences,” states Lee Summers, former CEO of Reflect, now working on strategic initiatives like media sales and AdTech initiatives at Creative Realities. “New and existing customers will benefit from our expanded portfolio.”

Full-scale offerings of the combined Creative Realities now include:

• Planning, technology design, and content creation, including custom and HTML web-based apps
• CMS software via ReflectView, Reflect Xperience, and Clarity for digital menu boards
• Analytics and menu board methods
• Design engineering, project management, installation, and technical support
• Internet Protocol Television (IPTV) streaming platforms
• In-house, 24/7 network operation center

The combined company will be headquartered in Louisville, Kentucky.