Formetco Celebrates 50 Years of Business With Customer Appreciation Event

Duluth, Georgia-based Formetco Inc., a maker of LED billboards, electronic screens, billboards and video displays, recently celebrated its 50th anniversary by holding a customer appreciation event at its headquarters.

The party, held in early December, featured a five-piece band; a magician; an aerial gymnast; special “appearances” by Elvis Presley and Dolly Parton; Santa and Mrs. Claus; and caricature artists. Huge video screens showed different videos throughout the evening, including two 22′ x 40′ screens.

More than 400 people attended the celebration.

“This event was truly meant to honor our customers. We would be nowhere without them,” says John Gibb, Formetco’s executive vice president of corporate development.

Formetco was founded in 1968 by Larry Garrett, who saw the potential in billboards so he bought the entire billboard division of Armco Steel. Since Garrett bought it it has been a family-owned company.

“The future of Formetco is in its people. Products will come and go, but the people will take us to the next 50-year celebration,” says Matt Xander, president and CEO. “At the end of the day, every new challenge and opportunity we face as a company is truly rewarding. We look forward to the future.”