BERNINA of America CEO Celebrates 10-Year Anniversary

BERNINA of America, a manufacturer of embroidery machines, celebrates the 10-year anniversary of Paul Ashworth as CEO and president.

Ashworth joined BERNINA as CEO and president in 2011 after working for over 20 years in the wine and spirit industry. According to the company, while Ashworth lacked experience in the sewing industry, he used his business knowledge from working with premium brands and creating strong teams to achieve success. According to BERNINA, he has helped grow the U.S. business by over 65% since joining the team.

In the last few years, Ashworth has focused on making BERNINA and the sewing industry more inclusive and welcoming to creators of any age, race, or background. In the next 10 years, he hopes to continue growing BERNINA’s brand and upholding the same family-owned values that have been a cornerstone since the beginning.

The company’s executive team congratulates him, saying, “Paul has been an integral part of the growth and success BERNINA of America has experienced over the last 10 years. His unyielding support and commitment to BERNINA, its employees, and its dealer network has been a constant source of inspiration for us all. We are grateful for his leadership and look forward to seeing how the next 10 years unfold.”