Daktronics Announces 2021 Sign Design Winners

Daktronics, a digital LED sign and software company, announces the two winners of its annual Sign Design contest — part of the recent Sales Expo at the Daktronics corporate headquarters in Brookings, South Dakota.

La Crosse Sign Group won the under-50-square-feet category for Tri-County Communications Cooperative. In the over-50-square-feet category, the winner was Apogee Signs for Elite Automotive.

La Crosse Sign Group serves areas in Wisconsin, Minnesota, and Iowa. Its communications customer opted for a vertical LED sign that resembled a smartphone. According to Daktronics, the digital placement on the static sign results in an eye-catching design.

Apogee Signs is in Tallahassee and serves North Florida and Southern Georgia, who attended Sales Expo for the first time this year. According to Daktronics, Apogee Signs earned their winning installation by listening to their customer’s vision, and then worked with the company to provide a demonstration of their 8mm LED digital technology, resulting in a sign that pops.

The sign company winners were determined by their peers who attended the Daktronics Sales Expo, both in person and virtually. 

“We had some excellent entries again this year,” says Jess Bern, Daktronics on-premise marketing strategist. “We congratulate Justin Matsick of La Crosse Sign Group and Matthew Shrode with Apogee Signs. They each won $250, but even more important, they earned accolades and respect from their peers.”