Featured Project: LED Displays as a Retail Experience

TENFOLD, a Columbus, Ohio-based design firm, launches a new, 1,800-square-foot experiential retail store called TENSPACE in Columbus’ Short North Arts District, featuring two interior video screens from SNA Displays.

The core concept behind TENSPACE is flexible storefront infrastructure that provides online retail brands a two-month-long physical presence where they can tell their story through art/media shows, special events, and social content on the video screens.

According to the company, the LED displays near the store’s windows attract foot traffic and make up an essential part of the flexible infrastructure, offering a creative canvas for tenants to showcase their brand identities.

“With tight timelines and supply chain issues being felt around the world, SNA felt confident they could deliver, and they did,” says Founder and CEO Rachel Friedman-Webb. “The LED displays enable us to keep the content fresh and bolster TENSPACE’s capabilities as a media channel. They’re integral to the experience at TENSPACE, and we wouldn’t have been able to launch without them.”

Both LED displays were installed by audio-video integrator Digital Dreams.

“The space is fully integrated from an AV perspective,” says Mikell Senger, project manager for SNA Displays. “We had to coordinate closely to install both tight-pitch displays in a space with ongoing work from other trades, but TENFOLD had a particular vision and SNA Displays helped make that a reality.”