Kornit Digital North America Implements Direct Sales Strategy

Israel-based textile printer manufacturer Kornit Digital North America unveils a shift in its marketing strategy. The company says it will initiate an “end-to-end direct relationship with its customers.”

Through the shift, the company expects to continue its growth and provide customers with direct access to innovations, education, and application expertise. Kornit says the recent opening of a new North American headquarters in Englewood, New Jersey, provides many of these resources. Additionally, the company projects new hires of customer service personnel in 2019.

“We are excited to move closer to our customers and prospects,” says Ronen Samuel, CEO of Kornit. “We believe it will strengthen our customer relationships and market share and deepen our partnerships with key accounts. We have consistently invested in our North American operations and have reached the critical scale to expand a direct relationship model with our North American customers. This decision follows many months of careful consideration, a series of investments in talented sales professionals, and the opening of our state-of-the-art Center of Excellence in New Jersey that is instrumental to our customers and prospects as they seek to get access and knowledge of our full suite of product and services innovations.”

With the transition, Kornit and Hirsch International conclude an existing distributorship on March 31, 2019. The agreement is a non-exclusive sales agreement where Hirsch operates as a distributor of Kornit systems and inks.