Esko Launches Free E-Book on Beverage Packaging Trends

Esko launches a free downloadable e-book, “Trends in the Beverage Packaging Industry: Ingredients for Success,” which outlines industry trends and the tools brands can use to earn commercial success.

The global market for alcoholic beverages amounted to over $1.49 trillion in 2020 and is expected to grow to $2.2 trillion by 2025, according to Statista. Changes in consumer habits during the pandemic have led to new behavioral trends, which means new opportunities for brands looking to capture new market share in the sector.

The latest free resource from the Esko team covers market trends and offers deeper insight into categories like spirits and cocktails. Packaging trends are also outlined, with a look at digital tools for success.

“The beverage industry is extremely competitive in terms of packaging design. Speed to market with new and different designs is paramount to influencing the purchasing decision ahead of rival brands. Teams that have control of their assets through digitalization are much more likely to turn concepts into actual product ranges quickly – and more cost-effectively,” says

Download: Esko Trends in the Beverage Packaging Industry: Ingredients for Success