Keystone Technologies Puts Best Foot Forward in Shoe Donation Drive

Keystone Technologies, a manufacturer of lighting solutions for the signage industry, teamed up with online retailer Zappos in sponsoring a Soles4Souls shoe drive during April and May.

Over the two months, the drive collected more than 175 pairs of shoes, including loafers, lace-ups, mules, and high-tops. According to Keystone, that’s about 108 yards of shoes, if you assume the average shoe is about a foot in length. That’s more than a football field’s span in cleats.

Keystone was happy to be part of it, according to Gina Atkins, director of human resources. “Our people are the heart of what we do, and this is just one of many ways Keystone Technologies supports communities,” she says. “Activities like this are a tribute to Keystone culture: We work hard and give back however we can.”

Soles4Souls is a nonprofit that has various programs utilizing shoes and clothing, including distribution to those in need, small business assistance, and recycling. Zappos helps coordinate collection by shipping and vetting donations, as well as offering merchant support.

Josh Brown, EVP, marketing and distributor sales, who found this cause, praised Keystone employees for their energy and dedication. “Our colleagues really stepped up to make this work, going above and beyond expectations,” says Brown. “Now, thanks to Soles4Souls, the shoes we collected will go to worthy projects all over the world. We’re really proud to have contributed.”