LG Launches DigiTour Immersive 3D Showroom

LG Business Solutions USA unveils the LG DigiTour, a 3D showroom and immersive platform that allows visitors to interact with LG commercial display technologies remotely.

“The cancellation of in-person events this year challenged us to find new innovative ways to connect with our customers. We used this opportunity to reimagine the future and build an interactive virtual event platform with a high level of photorealism that immerses users in the environment,” says Damaris Toma, experiential marketing lead, LG Business Solutions USA. “With the LG DigiTour, users can travel through virtual showrooms and discover the latest display technologies for businesses of all sizes, types, and budgets.”

Powered by the Unreal Engine platform, a real-time 3D creation tool, the LG DigiTour encourages visitors to “walk” through various commercial spaces and experience LG Business Solutions products in their contextually relevant environments. The platform includes four distinct spaces: corporate, education, control room, and innovation, with more to come in the future. Virtual guests can move throughout the rooms and interact with products.

The platform also hosts live chats for visitors to inquire about products and speak with an LG representative. Additionally, LG uses On24 to host virtual webinars and events where industry leaders can interact and communicate.

“Rather than try to replicate what’s been done to date elsewhere, we’ve created environments that take advantage of the power of virtual technology and paired it with the invaluable injection of real people that industry thrives on,” Toma adds. “We will use the platform to host tech tours, live chats, and educational seminars, bringing a new level of interaction to our customers.”

The platform includes always-on access, desktop, mobile, and tablet compatibility. It offers self-directed exploration, 360-degree spaces, and interactivity, with soon-to-launch webinars and video chats.

According to Toma, although the pandemic may have prompted the platform, it likely will be a permanent staple in how LG interacts with customers.

“We’ve built a means to reach audiences remotely—even audiences that may not have been at a physical trade show,” she says. “It’s a future-proof way to ensure that we can serve our customers remotely, now and in the years to come.”