Comparing Digital vs. Traditional Signage Expenses

When it comes to digital signage, our approach is to lead with SoC-based screens, so no media player is needed. So, some expenses to consider include:

• Cost of the screen
• Mount
• Software license
• Installation (unless the customer is doing self-install)
• Content design software (unless the customer designs)
• Shipping
• Training (not all companies charge)

Now, compare those costs with those of traditional signage, and you’ll get an idea of where ROI may fall:

• Content design
• Printing
• Shipping (to X number of states)
• Labor to remove expired signage
• Labor to hang new signage