Lamar Launches Summer Road Trip License Plate Game

According to the AAA, 700 million Americans plan to hit the road this summer. With that in mind, Lamar Advertising is hoping to make the journey a little more enjoyable and entertaining.

With this in mind, Lamar digital billboards across the country will display mnemonic vanity license plates with messages related to summer travel. Roadtrippers are challenged to decipher words and phrases, and the company will share the answers on its Facebook page regularly.

The game will run throughout the summer and can be seen on more than 100 digital billboards in 25 markets.