Varsity Brands Launches Campaign to Equip School Communities for New School Year

Varsity Brands, a team sports and achievement recognition brand, announces the launch of Impact Now, a campaign that provides administrators, faculty, and coaches with a digital playbook and related resources in anticipation of the 2020-2021 school year. The playbook aims to advance school health, safety, and emotional and physical needs of students in both physical and virtual classroom settings.

Adam Blumenfeld, Varsity Brands’ CEO, states, “While considerable uncertainty remains to how and when students will return to class, Impact Now will ensure that school administrators and their staff are equipped with a digital playbook that provides resources, inspires ideas, and implements solutions for schools across the country based on spirit, hope, engagement and a true sense of community.”

Schools can participate by downloading the free comprehensive Administrators Playbook outlining the resources and products available across Varsity Brands.

In anticipation of National School Spirit Day on Sept. 18, schools that participate in Impact Now will be entered into a drawing for school branding products, including the grand prize of professional school branding from Varsity Brands’ VIP branding team.

Visit varsitybrands.com/impact-now to learn more.