Adobe Enters 3D Fashion Design with Browzwear

Browzwear, a provider of 3D technology for the apparel industry, announces a collaboration with Adobe to integrate its Substance 3D texturing and materials authoring technology.

As a native part of Browzwear’s VStitcher and Lotta 3D design solutions, designers can access Substance’s capabilities, enabling them to create and visualize “hyper-realistic print executions, and other ready-for-production visual effects,” according to Browzwear.

The collaboration with Adobe is part of Browzwear’s involvement in helping apparel businesses’ ability to benefit from best-of-breed technologies at every step of their workflows, from concept to commerce. This extends the application of Substance’s technology, a must-have for the video games and motion picture special effects world, into fashion.

With Browzwear’s May Edition update, designers can customize prints executions, adding from a selection of visualization parameters including emboss, embroidery, foil print, and vintage.

Browzwear’s May Edition release marks the start of the Adobe and Browzwear collaboration, with more features and capabilities expected to roll out throughout the year.

“Once a novelty in the domain of VFX and gaming, 3D technology is now core to a business’ ability to compete. Fashion is no different,” says Francois Cottin of Substance. “By collaborating with Browzwear, Substance is helping free designers from the limitations of physical prototyping while addressing the fashion industry’s priorities of saving time, reducing costs, and eliminating waste. We look forward to working together to provide organizations with the tools they need to thrive during challenging times.”

“The integration of Substance by Adobe in our 3D design solutions is just the first initiative in what we envision as a long and impactful relationship,” says Avihay Feld, co-founder and CPO of Browzwear. “As we strive to eliminate unnecessary physical processes, we are committed to an on par digital alternative which has to be realistic, accurate and ready for physical production, for this cause working with Adobe is ideal. Together, we can accelerate the industry’s digital transformation and help businesses to increase creativity, efficiency, and of course, revenue.”

Browzwear will showcase the latest updates to their 3D design solutions in a webinar on Monday, June 1, at 10 a.m. PT.

For more information, visit www.browzwear.com.