BSN Sports Grows Midwest and West Coast Footprint

DALLAS-BSN Sports continues its growth with acquisitions in the Midwest and on the West coast. The company announces the acquisition of Kansas-based Nill Bros. Sports and Athletics Unlimited (AU) in California.

Based in Sacramento, AU is a team supplier whose customer base includes both California and Nevada, with a 30-year history in the region. Nill Bros. is a Kansas City, Kansas-based team dealer who serves Kansas and Missouri. With the Nill Bros. agreement, Randy Nill, president and CEO at Nill Bros. joins BSN as a branch manager.

“It is the right time for Nill Bros. Sports to merge with BSN SPORTS, which has a platform that allows our Sales Professionals to grow competitively in this marketplace and serve their customers now and into the future,”  comments Nill. “We look forward to becoming part of the BSN SPORTS family, many of whom I have known for many years.”

In California, AU CEO Jordan Rasmussen states that his company has “always taken pride in our commitment to investing in our people and in our customers and believe – without equivocation – that joining forces with BSN SPORTS is consistent with this philosophy.” With the agreement, Rasmussen says AU now has access to BSN’s “unparalleled resources,” while maintaining its foothold in the region.

For more information, visit www.bsnsports.com.