What’s my best plan of action when first arriving at an industry trade show?

Grab a show guide upon arrival. Cross-reference it with your pre-planning to see if any new additions have surfaced. You can also use the guide to look for networking opportunities with industry leaders, such as seminars. Seminars are also the perfect time to introduce yourself to other attendees. Hookup with new contacts for more information and don’t forget to hand out and collect business cards. Some of the best testimonials regarding equipment and company reputation can come from other producers in the industry.

—Hirsch Solutions Inc