Why is it important to track sales?

Tracking sales is important when it comes to progress. Sales should function as a metric of success. In order to know what progress your shop has made, it’s important to compare what your sales numbers were before and after you made changes to your shop. One key thing to tracking sales is knowing what is working when it comes to product, customer service, and marketing. Sales metrics help determine if your tactics are working in these areas.

Sales can also help you determine what products to increase in your shop and what products aren’t selling as well. You want to make sure you’re getting a return on your investment. Tracking this information can help you determine if the product is worth keeping in your shop.

—Fruit of the Loom/JERZEES