How can I make sure my shop is better than the next guy’s?

By being diligent and proactive.

• Keep it clean. Remember, your customers are looking at everything.
• Keep it stocked. Nothing will make your customer think about your competitor faster than if you’re short on product.
• Keep it friendly and energetic. People like to be places where the vibes are good and the people are enthusiastic.
• Keep it knowledgeable. If your shop is a reliable source of information your customers will be back.
• Keep it orderly. If your customers get frustrated looking for things, they will go where it’s easier.
• Stay open. Keep consistent hours and remain open during those hours.
• Be honest and upfront. Your customers will appreciate your honesty, and being upfront can save them time and headaches.
• Lastly, deliver as promised.

At the end of the day, if you want to make sure your shop is better than your competitor’s, make it the place that even your competitor wants to shop.

Here’s to great business practices!

—Kaptain Kirk Clothing Co.