How can I determine which decoration method to add to my offerings?

For shops looking to offer more than one decoration method, the best way to determine which methods will work best is to look at what each decoration method has in common. For instance, sublimation, vinyl, and rhinestones can all be added to a T-shirt using a heat press. Granted, there are other requirements regarding supplies for each option, but a heat press is a central component and can be used for all three disciplines.

If a shop is just starting out, transfers may be a good option. Screen-print transfers, rhinestone transfers, and vinyl transfers are available from a variety of companies. Applying transfers would require a heat press, but a transfer does not require investment in additional equipment. This option is a great way for a shop to build up profits and market share while saving for equipment required by other decoration options.

—EnMart