Alphabroder Adds Golden State Activewear to Family of Brands

TREVOSE, Pa.-Alphabroder, together with its hard goods division Prime Line, announces the acquisition of Golden State Activewear. In the announcement, alphabroder notes Golden State’s focus on the right product assortment and superior customer service.

Norm Hullinger, CEO of alphabroder, says, “Golden State has built an amazing business. We couldn’t be more proud to be partnering with Scott and Laurie.”

As for operations, the Golden State team will mostly remain the same. Scott and Laurie Prestine, Golden State’s founders, take on critical roles within the alphabroder organization. Stu Smith, Amy Carroll, Lee-Ann Stanley, and Chris Beard join the alphabroder family.

“As friendly competitors for nearly 30 years, we have gotten to know alphabroder very well and couldn’t be happier to join the team,” says Scott Prestine, president of Golden State Activewear. “Our shared commitment to our customers, employees, and suppliers make us perfect partners.”

Laurie Prestine, the co-founder of Golden State, adds, “We’ve always believed that our company is as much about our customers and employees as it is about our products. Alphabroder embraces the same positive and unique company culture as we do. We are feeling inspired and excited about the future.”

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