Prime Line Looks to Blue Ridge for Supply Chain Optimization

BRIDGEPORT, Conn.-Prime Line, a privately-held promotional products wholesaler, partners with Blue Ridge technology to streamline its North American supply chain operations.

In 2017, Prime Line merged with alphabroder and is now its hard goods division. The product line, which includes bags, drinkware, tech accessories, gift items, desk items, stress relievers, apparel, headwear, executive toys, and writing instruments, is sold through distributors and other resellers. With this inventory catalog and large-scale supply chain operation throughout North America, Prime Line looks to Blue Ridge for optimization and synchronization of its network of 10,000-plus promotional product distributors and 1,700 SKUs across 15 product categories.

“We’ve invested in upgrading and expanding our warehousing and production facilities in recent years, and partnering with Blue Ridge was the next step in streamlining our North American operations,” says Jeff Lederer, president of Prime Line.

According to Blue Ridge, “Techniques that consider the granular information available of an item or location can enhance abilities.” Those abilities include predicting and accurately planning demand, as well as avoiding stock outages or excess inventory.

For more information on Prime Line, visit https://primeline.com.