HanesBrands Taps New Director of Marketing

WINSTON-SALEM, N.C.-HanesBrands announces the appointment of Michael Johnson to director of marketing for the company’s activewear department. Johnson oversees brand lines, including Hanes, Champion, Alternative Apparel, and ComfortWash.

Johnson joins the company with roughly 15 years of marketing experience in the printed apparel market. His background includes multiple roles with VF Corporation where Johnson served in a marketing leadership position for VF’s licensed sports group.

“Michael is a strategic thinker who has built his career working closely with retailers to develop marketing campaigns that drive consumer demand,” says Rachel Newman, general manager and vice president of Hanes Activewear. “His initiatives have a strong record of success, and we are fortunate and excited to welcome him to the HanesBrands team.”

“We have four unique brands with very distinct personalities and markets,” Johnson comments. “Each has a great story to tell, as does HanesBrands. The company is focused and doing great work on environmental stewardship and social responsibility programs, and we know this matters to our customers and consumers.”

For more information, visit www.Hanes.com/corporate.