Overcoming Price Pressure

Consider these insights if you’re not winning the war on price

Business and Marketing Josh Ellsworth, Zach Ellsworth, Charlie

In STAHLS’ TV video, Josh and Zach Ellsworth talk about overcoming price pressure.

Here are some major takeaways from the episode:

  • Understand your costs first
  • If you’re not understanding costs and pricing products to make money, you might have to close up shop sooner than anticipated
  • Topline revenue isn’t always a good measure of success in business
  • Try to stray away from the “one-size fits all” perspective in terms of pricing and generating profit
  • Understand your customer base
  • Present a target price
  • Offer a good-better-best approach
  • Don’t let your insecurities shine through to your customer

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