What affordable media advertising avenues are available?

Affordable media advertising is difficult to find these days. Your local online Patch is one possibility. Another is Nextdoor, the mobile app. Ask your friends, neighbors, and customers what their source for news is. Coupons such as those in the Book of Values delivered door-to-door are another good general source. If you try those generalized advertising services, agree to the shortest timeframe possible to try them out.

If you are thinking of using email or newsletters, create a method to allow people to opt-in. Make sure you provide products and information that is useful to the receiver – do your research on your target market. Investing in what is considered spam is a waste of valuable time and can actually hurt your business.

—Eagle’s Mark