What questions should I ask to better understand the needs of a corporate client?

Below are questions to help you learn more about your client’s internal marketing needs.

• Do you currently have employee recognition and incentive programs in place at your organization? 
• Who are the main supporters of these programs? C-suite, line managers, or employees?
• How satisfied are you with the current products and awards? 
• How many divisions or business centers does your organization have? 
• How do you communicate the program to your employees and/or vendors? 

Note: Every organization needs to market to their employees. Internal branding is the same as external branding – it’s just a different audience.

   —Crystal D