How is voice search used to find a business?

Voice search changes the way we search for things online. If you were trying to find someone to make you awards plaques and were using a desktop computer or a mobile phone typing in your search, it might look something like “award plaques 63376 design services.” But the search would look sound like this if you’re speaking it to your digital assistant: “Please find an awards plaque retailer in St. Peters, Missouri that can help me with the design.” As you can see below, the results are different, though my intent was to find the same thing. 

You can see the different results between a typed search (above) and voice search (below). (Images courtesy Aaron Montgomery)

   —MontCo Consulting, 2 Regular Guys