How can an awards retailer incorporate glass and crystal into their sales presentation?

My biggest thing with selling is it’s an art – it’s difficult. On one side you have to put in money to make money – you have to advertise. But if you spend too much money on your advertising, you won’t make a profit. There are all sorts of ways to advertise (your glass and crystal products), but you must stay on top of what your ROI is. Target a specific audience.

—Glastar