What’s the importance of having a mobile-friendly site?

The nature of society and technology has driven mobile to new levels, and the internet has adapted to that. When Google gets a search from a mobile device, it wants to provide mobile-friendly results. If you’re not mobile friendly, good luck. Likewise, if a mobile user visits your site, it needs to be compatible with the smaller screen and have navigation for fingers rather than a mouse. Mobile is today and the future; we have no choice but to fit in with it or miss out on it.

   —Rags to Stiches Production