How do you determine what is the best substrate for a custom sign?

When people are picking substrate material – whether it’s wood versus plastic versus metal – it’s typically driven by the look the customer wants and then also the environment the sign is going to be in. Aspects such as how the sign is being used, where it is being used, and the anticipated length of time the sign will be displayed help determine which substrate is best for a project.

-Gary Harder, Gemini