What are some limiting beliefs awards retailers should let go of?

Many small businesses think this:

• When I get a better location, people will come.
• When I get that new machine, then I will be able to compete.
• When I get a catalog, then I can really show them what I have for them.
• When I get a new website, then I will look competitive.
• When I get a good employee that I can depend on, things will change.
• When I get some of my bills paid, then I can concentrate on selling new people.

The list goes on and on, but every journey starts with your first step. You don’t need to change everything every year. There’s nothing wrong with offering something new – you should, but rather than focusing on what you don’t have, perhaps it would be more profitable to shift your focus to perfecting the things you already have.

-Stephen Capper, A-1 Awards