Lead with a Set of Standards

Consistency is established from the top, down. Executive management must set a tone and standards for everyone to follow, then lead by example. When upper management is guided by a set of standards, it becomes easier to lead others, as they are more receptive to following the same standards. Good leaders must practice what they preach. This is not to say that things will not periodically change; however, when they do, it is imperative that management communicates these changes clearly and effectively to employees. A clear set of standards creates structure, and employees are more apt to thrive within a structured environment. 

-Eric Priceman, Victory 

Read more about establishing a consistent company culture.