Target the Emotions Behind Personalized Products
Personalized products that elicit emotions are a gold mine.
UV-LED print allows you to print emotional/viral products instantly. Target a few key customers by printing them a tumbler or photo canvas of something that’s important to them. This could be a tumbler with their kid’s team logo along with the kid’s jersey number, a picture of their puppy, grandkids, etc. Let them hold it and look at it for a few minutes then try to get it out of their hand. There is a good chance it will become a tug of war to get it back -that is the kind of emotional customers that you need to target to make huge margins with UV-LED printing.
-Steve Weist, PDS Equipment
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