Don’t Cut Yourself Short: Upsell where you can

When taking orders or building out your pricing grid, identify different ways that you can charge more for personalized items based on supply and labor costs. Always remember to charge a little extra for specialty vinyl types, such as glitter, foil, flock and metallic – these supplies have higher hard costs, so don’t forget to account for that when pricing out your custom orders. It’s also acceptable to charge more for multiple applications/locations, extra vinyl colors or layered designs, as the labor that goes into the production time for these types of orders is higher. Do you stock pre-cut letters and numbers for jerseys in a small handful of colors or just one font? Offer clients custom names and numbers in different fonts or vinyl materials, then upcharge accordingly to custom-cut them.

-Chelsea Borgmann, Coastal Business Supplies