Implement Innovation, Reward Creativity

Motivate individuals or teams who come up with winning ideas by actively recognizing innovation, perhaps through a reward campaign. You could even demonstrate your recognition that not all ideas work out by rewarding those who just have a rich flow of suggestions, regardless of whether they’re put into action.
Respond enthusiastically to all ideas and never make someone feel foolish for offering an idea. A certain amount of risk taking is inevitable with innovation. Allow people to learn from their mistakes. Never put off the creative flow by penalizing those whose ideas don’t work out.
-Vince DiCecco, Your Personal Business Trainer
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