Managing Traffic Flow

A primitive fishing technique still used today arranges rocks to create a natural looking offshoot of a stream, corralling the fish into a closed-off pool. Businesses can create natural traffic flow just like this that lead potential customers into your shop or booth.

When designing your shop’s entrance or exhibits for a booth, think about the accessibility of people walking by. Will they be able to walk in directly, or will they need to maneuver around objects like tables? If you’re attending an event-driven opportunity, are the exhibits accessible to attendees? Is a crowd in the booth more valuable than a crowd in front of the booth?

These three areas of thought are among the most important when designing a space for business.

Just remember, as your business grows, you will need to start looking at custom designs to attract more business and show off your presence.

-Chris Howard, Gyford StandOff Systems