Planar Announces New Showrooms Bolstering U.S. Presence and Customer Engagement

Portland, Oregon-based digital display manufacturer Planar, a company under the umbrella of Chinese electronics manufacturer Leyard, announces the addition of two showrooms in Irvine, California, and Oakland, California, further expanding the company’s U.S. presence by providing 10 North American showrooms where local sales and product teams can showcase the company’s latest developments and innovations in display technology to local customers.

The company says its introduction of the company’s California showrooms demonstrates its commitment to ongoing leadership in the video wall market and innovation to meet the diverse and growing needs of today’s customers. The company’s showrooms in Irvine and Oakland also follow the introduction of a Toronto showroom in early 2019 as a result of the company’s recent growth in Canada.

The new California showrooms come on the heels of Planar being named the No. 1 market share leader in the $5.7 billion LED video display market, according to the 2019 LED Display Market Report by Futuresource Consulting. In addition to maintaining their lead in the broader LED display market, the company grew their market share to 10.3 percent in 2018, up from 9.1 percent in 2017. Planar also secured the top position in the narrow pixel pitch LED and indoor LED categories.