Proforma Helps Affiliate Owners Win $12M eCommerce Contract

Independence, Ohio-based Proforma Group, a global distributor to the printing and promotional products industry, announces that two of its affiliate owners, Kristen Scotto and Rick Royall, were awarded a three-year, $12 million contract with one of the nation’s largest automotive tire marketers.

The company says that the client in this case was looking for an online platform that could process promotional product and apparel orders across nearly a dozen national tire brands. Scotto teamed up with her fellow “Million Dollar Club” member and another affiliate owner, Royall, who had extensive experience with online stores and national accounts.

To win the account, the company says, the pair tapped into Proforma’s corporate resources, including its business development team for project execution, as well as Proforma’s technology and eCommerce teams for the creation of the automated online store.

“We would not have won this account without the strategic guidance from our business development and vendor development teams,” says Royall. “Proforma played an integral role in helping us develop our strategy, proposal and overall value proposition to help us win the business.”

Scotto notes that within the first month since its launch, the online store has already generated more than $200,000 in sales.

“It is no surprise that eCommerce solutions will control the future of our industry,” she says. “Proforma’s technology solutions and resources have allowed Rick and myself to offer the great product selections, faster deliveries and increased efficiencies that our clients are looking for.”