Winning with Sports Licensing: How Decorators Can Tap into a Growing Market
How apparel decorators can move into sports licensing, from local teams to officially licensed collegiate and pro merchandise.
Sports licensing can open the door to new revenue streams, larger customers, and repeat orders, but it also comes with rules, requirements, and opportunities that many decorators don’t fully understand.
In this webinar, we’ll explore how established apparel decorators can expand into the sports licensing market, from serving local teams and organizations to producing officially licensed merchandise for collegiate and professional brands.
Attendees will learn:
- The fundamentals of sports licensing and how the licensing process works
- How decorators can identify profitable opportunities in the sports market
- Common compliance, approval, and trademark considerations
- Best practices for working with licensed properties and brands
- Strategies for turning sports licensing into a sustainable growth opportunity
Join us for a discussion designed to help decorators navigate the sports licensing landscape with confidence and position their businesses for long-term success.
Speaker
Chris Hooks
Vice President of Licensing, Stahls
Chris Hooks has spent more than 20 years at the intersection of sports licensing, brand partnerships, and business growth. From helping build startups to leading licensing initiatives for established companies, he has consistently focused on creating new opportunities, expanding retail distribution, and developing lasting partnerships across the sports industry.
As Vice President of Stahls Licensing, Hooks works with professional leagues, collegiate programs, retailers, and brand partners to grow licensed product programs and bring innovative ideas to market. He is passionate about sharing real-world lessons on licensing, sales leadership, entrepreneurship, and the evolving business of sports, drawing from a career built on scaling organizations and turning relationships into long-term growth.
- Recorded September 17, 2026
- 1 hour
