Flexfit features professional racer Hailie Deegan in nu series campaign

With professional racer Hailie Deegan, Flexfit introduces the latest additions to the nu series line. The campaign brings together Deegan’s hands-on approach to racing with the innovative design and performance technology behind Flexfit headwear.

Hailie Deegan is a professional racer who has built a name for herself through her competitive drive, determination, and hands-on approach to racing. Deegan’s commitment to the work behind the scenes makes her a natural fit for the Flexfit nu series campaign, which focuses on the preparation and discipline that happen long before performance takes center stage.

The campaign features three nu series styles: the 6100nu, 110MTnu, and 6606nu. The campaign runs through Sept. 25, bringing the nu series and its performance-driven technology to life through campaign content featuring Deegan.

The campaign explores the work that happens behind the scenes of performance, highlighting the mindset of putting in the work before stepping into the spotlight. Through campaign content featuring Deegan, Flexfit connects the nu series with the preparation, intensity, and discipline found in the world of motorsports.

“Success isn’t built in the spotlight. It’s forged through early mornings, late nights, quiet repetitions, and relentless preparation no one ever sees. The Flexfit nu series campaign explores what it means to stay great — not through hype or highlights, but through routine, discipline and continuous improvement,” said Jae Jeon, marketing director. “The campaign draws on Deegan’s hands-on approach to racing and the preparation behind performance, creating a backdrop for Flexfit to showcase the craftsmanship and innovation of the nu series.”