Koozie Group partners with Artifi to streamline product setup for distributors

Koozie Group has announced a partnership with Artifi, the SaaS platform, to make AI-generated, customization-ready product data available to distributors through Artifi’s AI Automated Product Setup.

Product setup remains one of the most time-intensive challenges for distributors selling customizable products online, Koozie Group says. Each SKU typically requires manual configuration of decoration locations, color variants, decoration methods, and customization rules, often taking up to two hours per product. This manual work slows product launches, creates duplicated effort, and limits catalog expansion.

Through this partnership, Koozie Group is shifting product setup upstream. Instead of requiring distributors to configure product rules manually, Koozie Group product data is prepared in a customization-ready format for ecommerce product personalization. This is said to reduce setup work and improves consistency across distributor channels.

“We’re always looking for ways to make it easier to do business with Koozie Group, and investing in AI is a big part of that,” said Phil Gergen, CIO at Koozie Group. “Partnering with Artifi is one way we’re putting that to work. Our distributor partners rely on accurate product data to sell online, and Artifi’s AI Automated Product Setup reduces their setup work and makes it simpler to launch and sell Koozie Group products.”

Artifi’s AI Automated Product Setup prepares and maintains Koozie Group product data for ecommerce customization through a standardized process. Artifi connects directly to Koozie Group product data through PromoStandards and applies its proprietary AI engine to analyze product images, identify decoration zones, and generate customization rules. Distributor product libraries remain synchronized as updates occur. Distributors subscribe to Koozie Group product libraries within Artifi, eliminating repeated manual setup work while keeping product data current.

“Product setup has long been a manual, time-intensive challenge in the promotional products industry,” said Tom Flierl, chief commercial officer at Artifi. “Koozie Group’s partnership with Artifi reflects their commitment to their distributors by providing a more scalable approach to product customization that reduces the burden of manual setup work.”