STAHLS’ draws full house for PRO DAY at SF-1 Innovation Center

STAHLS’ recently welcomed apparel decorators, print professionals, and business owners from across the region to its SF-1 Innovation Center for a sold-out Pro Day, giving attendees an up-close look at the latest innovations in heat printing, custom transfers, and print-on-demand fulfillment.

Designed as a hands-on educational experience, the event combined live product demonstrations with practical business strategies, allowing customers to explore new technologies while learning how to improve production efficiency and expand their service offerings.

Leading the technology sessions were STAHLS’ experts Lizz Riedy, Frank Good, and Vincent Fiore, who demonstrated the company’s newest heat printing solutions, including Liquid 3D, premium custom transfers, UltraColor MAX, direct-to-film (DTF), and specialty embellishment technologies. Throughout the day, attendees were able to compare decoration methods, ask technical questions, and see firsthand how different transfer solutions can help streamline production while delivering premium results.

The event also looked beyond decoration by exploring the growing role of print-on-demand in today’s apparel industry. Pro Day presenter Dave Conner focused on STAHLS’ Fulfill Engine, highlighting how decorators can leverage integrated fulfillment solutions to reduce inventory, automate order processing, and support ecommerce growth with scalable on-demand production.

More than a product showcase, Pro Day created opportunities for meaningful conversations between customers and STAHLS’ technical specialists. Participants shared business challenges, explored new production workflows, and discussed strategies for adding premium decoration techniques and new revenue streams to their operations.

“This was one of the best Pro Day experiences we’ve ever hosted,” said Kelly Walters, experiential marketing manager for STAHLS’. “We had a full house of highly engaged customers who came ready to learn, ask questions, and discover what’s next in apparel decoration. The excitement around technologies like Liquid 3D and the business opportunities created through Fulfill Engine made for an incredibly interactive day.”