MiiR & SanMar enter exclusive wholesale partnership

MiiR, a lifestyle brand known for its drinkware, announced a new wholesale partnership with SanMar, a wholesale imprintable apparel supplier. This partnership brings MiiR’s newly launched apparel and bag collection to organizations seeking corporate gifts, employee recognition programs, hospitality offerings and event experiences beginning in July.

MiiR’s drinkware and coffee accessories will continue to be available through Gemline, MiiR’s longstanding exclusive wholesale partner for corporate gifting and promotional products, through the end of 2026. SanMar will assume responsibility for the full MiiR product portfolio, including drinkware, beginning January 2027.

“This partnership with SanMar represents a new chapter of growth for MiiR in how we think about access and reach,” said Bryan Papé, CEO and founder of MiiR. “We’ve spent 15 years building products rooted in intentional design and generosity, from the drinkware people use every day to the apparel and bags launching this summer. Partnering with SanMar elevates what we’ve already been building in the corporate space, bringing our full ecosystem to more businesses through the most trusted name in the industry.”

According to MiiR, the SanMar partnership marks a significant milestone in its evolution from a drinkware brand into a full lifestyle ecosystem. With more than 50 years of expertise in the promotional product industry and nine distribution centers nationwide, SanMar will scale both the reach and customization opportunities available to business partners.

“MiiR is the kind of brand we love bringing to our customers,” shared Shel Renning, VP of merchandising at SanMar. “The combination of elevated design and a diverse product line that spans drinkware, apparel, and carry gives businesses visually distinct products to work with. We’re proud to partner with a brand that leads with generosity, sustainability, and craftsmanship, and we’re excited to help more organizations experience what MiiR has been building for the past 15 years.”

As MiiR evolves into a full lifestyle brand, streamlining wholesale distribution under a single partner positions the company for long-term growth. Gemline will continue to serve as MiiR’s exclusive drinkware wholesale partner through the end of 2026, ensuring a seamless transition for customers and partners.

“Gemline has been an exceptional partner in helping grow the MiiR brand within the corporate gifting and promotional products industry,” said Papé. “Their support, expertise, and commitment to our brand have played an important role in expanding MiiR’s reach and connecting our products with new audiences. We are deeply grateful for the collaboration and shared success we’ve built together over the years, and we appreciate the strong foundation Gemline has helped create as MiiR continues to grow and evolve.”