Pricing DTF prints for Profit
Why cost-plus pricing often fails for DTF, and how throughput, capacity and hidden costs should shape what you charge.
Pricing DTF correctly is one of the most misunderstood parts of running a print business. Many shops rely on simple cost-plus formulas or copy competitor pricing, only to find themselves busy but underpaid.
In this session, we’ll break down how profitable print shops actually price DTF work to protect margin, account for capacity, and build long-term sustainability.
Attendees will learn:
- Why cost-plus pricing often fails in DTF
- How throughput affects what you should charge
- The role of capacity in pricing decisions
- How to price retail versus wholesale work correctly
- When and how to raise prices with confidence
- How workflow, reprints, and equipment impact true profit
- Hidden costs and lost profits
This webinar is designed for serious print professionals who want clarity, control, and confidence in their DTF pricing strategy.
Speaker
Marc Vila
Director of Marketing, ColDesi
Marc Vila has been active in the print and decoration industry for more than 17 years. He brings hands-on experience in production, business strategy, and marketing. He specializes in helping print professionals design scalable operations, develop profitable pricing strategies, and build long-term growth systems.
As host of the CAS Podcast, Marc has produced over 200 educational episodes for business owners and startups. He has trained thousands of decorators nationwide through live workshops and webinars, combining technical knowledge with real-world business execution.
Marc is also highly experienced in paid advertising, marketing strategy, and business development, equipping shop owners with both production insight and growth strategy.
- Recorded April 16, 2026
- 1 hour
