N. Glantz & Son Announces New Name and Brand Identity

Louisville, Kentucky-based N. Glantz & Son, a sign and graphic supplies distributor founded in 1906, has undergone a transformation: It now has a new corporate name-Glantz-and a new brand identity.

The company says the change won’t mean it’s getting away from what led to its founding in 1906: offering sign makers access to high quality products and exceptional customer service.

In 2017, the company says it launched a “Voice of the Customer” survey to learn more about what sign industry customers valued in their distributors. The feedback it received from customers and supplier partners was used to reinvigorate its century-long legacy, the company says.

In refreshing its brand identity rather than completely changing it, Glantz upholds its reputation for quality while honoring the talent of its employees, customers and suppliers. All in all, the branding embodies an organization that is reinventing itself, but is still very committed to its one-man operation roots, it says.

Along with the name change and a new logo, Glantz says it has identified five core values with which the company provides expertise: positivity, loyalty, accountability, respect and curiosity.