Featured Project: Canada’s Mountain Equipment Co-op Looks to Cineplex for In-Store Signage

Vancouver, British Columbia, Canada-based Mountain Equipment Coop, which sells a variety of outdoor gear, taps fellow Canadian company Cineplex Digital Media, based in Toronto, to install new digital signage inside its 20 locations across Canada.

The installations started in the company’s flagship store, where Cineplex installed an 86″ touch overlay screen in that store’s “basecamp” area. The screen provides a touch interactive solution that allows customers to easily access information on products and upcoming events, the company says.

Plans are for Cineplex to expand the installations into an additional 20 stores in the coming months, it says.

“We are so excited to partner with MEC, one of Canada’s leading homegrown retailers, on this ambitious national project,” says Fab Stanghieri, executive vice president and general manager for Cineplex Digital Media. “MEC’s mission to provide co-op members with not only outdoor gear, but the community and know-how to make the most of it, matches perfectly with our digital media capabilities. We are happy to help support getting Canadians outdoors and exploring Canada’s natural wonders.”

MEC says it selected CDM for its deep expertise in designing strategic digital experiences for retailers, including its scalable and flexible content management and engagement platform, along with its award-winning content and creative work.