AVIXA Names Sarah Joyce Chief Global Officer

Fairfax, Virginia-based AVIXA (the Audio/Visual and Integrates Experience Association) announces that Sarah Joyce will become the association’s next chief global officer, taking over from Terry Friesenborg, who will retire at the end of the year.

Joyce comes to the nonprofit after nearly 12 years at the UK’s Electrosonic Ltd., most recently as managing director. She and Friesenborg will jointly manage AVIXA’s global operations for the remainder of 2019 to ensure a smooth transition.

In her position as AVIXA chief global officer, Joyce will oversee all the association’s activities outside North America, including member services, education and certification delivery, standards adoption, government relations, and expositions. In addition, she will sit on the boards of Integrated Systems Events, InfoCommAsia Pte Ltd, and TecnoMultimedia InfoComm, as well as other regional operating units.

Joyce served on the AVIXA board of directors from 2013 to 2015. She organized the inaugural “Women of InfoComm Network” breakfast at Integrated Systems Europe in 2015, helping establish the successful AVIXA Women’s Council, which now supports more than 32 groups around the world.

“I am delighted to be joining AVIXA,” Joyce says. “I have long admired how the association has evolved and developed over the years, particularly in its expansion of member services and international growth. Around the world, the AV industry comprises many types of organizations delivering a variety of solutions and services-we are a broad and powerful community. I look forward to working with AVIXA’s talented staff and global partners to help our industry harness innovation, further encourage diversity, and grow the market for audiovisual experiences and the people who create them.”

Joyce will be based near London.