S&S Activewear partners with Ariat International

S&S Activewear announced plans to add Ariat International to its expanding portfolio, with availability expected in spring 2027.

“Ariat is an exciting addition to the S&S portfolio,” said S&S Activewear Chief Commercial Officer Toby Whitmoyer. “The brand’s authentic heritage and broad consumer appeal have helped it remain highly relevant in today’s market. We’re excited to bring that combination to our customers as we continue to expand our assortment.”

According to S&S, Ariat will support its continued strategy of bringing customers brands with strong consumer demand while expanding access to growing categories and end markets.

Founded in 1993, Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes and western riders. More than 30 years later, the company has grown into a global leader across the western, work, and equestrian markets.

“Ariat was built on a deep respect for the people who wear our products: ranchers, tradespeople, and outdoor enthusiasts who demand quality and authenticity in equal measure,” said Heath Hunter, vice president of industrial sales at Ariat. “Our partnership is built on the shared belief that S&S Activewear’s customers deserve access to brands they can trust. We’re thrilled to join their portfolio and serve their incredible network of customers with apparel featuring unrivaled comfort, field-tested performance, and signature styles.”

The planned addition of Ariat is said to reflect S&S Activewear’s continued focus on broadening its presence across high-growth market segments. With a strong presence across workwear, western, and outdoor-inspired apparel, Ariat will help broaden the company’s assortment and provide customers with new opportunities to reach a wider range of end users.

S&S Activewear customers will gain access to an assortment of Ariat apparel for men and women, including wovens, fleece, and outerwear designed for work, recreation, and everyday life.