Crystal D customer service rep honored by two industry associations

Crystal D, a St. Paul, Minnesota-based supplier of awards and gifts, has announced that two industry associations have recognized one of its Memory Makers for outstanding customer service.

Brenda Peralta, a 13-year veteran of Crystal D, has been announced as a 2026 Print & Promo Marketing CSR All-Star, the ASI magazine’s award presented annually to honor some of the industry’s best and brightest customer service representatives.

In addition, Peralta received the Super Star Award from the Upper Midwest Association of Promotional Professionals (UMAPP) in May, an accolade that recognizes individuals who are proven to be invaluable and consistently go above and beyond what is expected.

“At any given time, Brenda is juggling multiple things, yet you’d never know it. She does it all with ease and does it with a great attitude,” said Kyle Nordby, Crystal D’s head of operations and customer service. “Brenda delivers the same exceptional level of service whether she knows you well or is helping you for the first time.”

Nordby continued, calling Peralta a true master of her craft.

“Brenda manages one of Crystal D’s largest territories with a high volume of customers, and she never lets it slow her down. No matter what she has going on, she will drop everything to get you an answer or find the right person who can,” he said. “We love her — and her customers love her even more.”