Shirt Lab to host 2026 AI Summit

Shirt Lab officially announced the upcoming 2026 Shirt Lab AI Summit, a one-day virtual event designed specifically for the decorated apparel industry to help shops understand how to apply artificial intelligence in practical, profitable ways.

The Shirt Lab AI Summit will take place virtually on Tuesday, June 23, bringing together industry experts and experienced operators to demonstrate real-world AI workflows for screen printers, embroiderers, DTF shops, promotional product companies, and apparel decorators.

“Unlike generic AI conferences focused on hype and theory, the Shirt Lab AI Summit is built around practical implementation,” stated the company in a press release.

Attendees will see live demonstrations, actionable workflows, and operational systems they can begin using immediately inside their businesses. Shirt Lab said it has assembled a master team of AI experts with Charity Gibson, Brian Piper, Ali Banholzer, Ritanshu Dokania, Jesse Freeby, and Chris Bates.

“Most decorators are hearing about AI everywhere, but they still don’t know what to actually do with it,” remarked Marshall Atkinson, co-founder of Shirt Lab. “This summit is about cutting through the noise and showing real workflows, real implementation, and real business applications that help shops save time, improve efficiency, and compete at a higher level.”

The summit follows a structured progression throughout the day, covering strategy, data, sales, marketing, automation, systems, and creative implementation. Sessions are designed to help attendees move beyond experimentation and begin building repeatable AI-driven processes inside their companies.

Featured topics include:
• Using AI to define ideal customers and identify qualified sales prospects
• Building AI-powered outreach and sales workflows
• Marketing automation and content generation
• AI systems for operational efficiency and workflow improvement
• Practical automation without requiring coding experience
• Creative AI applications for decorated apparel businesses

The event is designed for:
• Shop owners
• Production managers
• Sales teams
• Marketing leaders
• Customer service staff
• Operations managers
• Apparel decorators and promotional product companies

Tickets for the Shirt Lab AI Summit are $97.

Every registrant will also receive:
• Full access to the event recordings for future review and team training.
• A companion digital workbook designed to help attendees organize ideas, document workflows, and apply what they learn after the event

“The decorators who learn AI systems now will build a significant advantage over the shops waiting on the sidelines,” Atkinson added. “AI is quickly becoming operational infrastructure, and the businesses learning how to use it effectively today will move faster, market better, and operate more efficiently tomorrow.”

Registration is now open. The Shirt Lab AI Summit is fully virtual, allowing attendees worldwide to participate live. Find event information and registration at shirtlabtribe.com/events/ai-summit.