Siser North America opens its (virtual) doors for direct shopping

Siser North America, a manufacturer of heat transfer vinyl and other decorating products, announced the launch of its direct-to-consumer store, now available at siserstore.com. The store debuts alongside a fully redesigned website, marking a milestone and a new era for the brand.

Since its introduction to the North American market, Siser has grown to become a trusted name in the heat transfer industry. But until now, customers were required to first connect with an authorized distributor, reseller, or big box retailer before they could purchase Siser materials.

The new Siser Store gives crafters, professional decorators, and small business owners the ability to shop for heat transfer vinyl, decal vinyl, cutters, and accessories without the need to go through a third-party vendor.

“Over the last year, we’ve heard an increasing demand from our customers who want to purchase directly from Siser,” said Brett Murray, senior VP of sales for Siser North America. “With the dominance of online shopping and an industry that looks radically different than it did just 5 years ago, we concluded it was time to introduce an official Siser Store. It’s now easier than ever before to stock up on your favorite materials or order a brand-new product on day one. We think our customers are going to love having the option to purchase directly from Siser for the first time!”

Beyond shopping, the new website retains all the resources from the previous site, including application instructions, cutter settings, and educational blog posts. Those who prefer to purchase through an authorized distributor or reseller can continue to do so.