Roland DG introduces brand refresh

Roland DG Corporation, a provider of digital printing solutions, announced the launch of a refreshed global brand message and promise: Make Your Mark. The brand refresh, which will be rolled out through its business units around the world, is said to mark a significant evolution for Roland DG.

“It builds on more than four decades of engineering excellence and a reputation for reliability, while marking a strategic shift toward delivering complete solutions across multiple industries — combining advanced hardware, high-performance supplies, intelligent software, and best-in-class service,” stated the company in a press release. “At its heart, Make Your Mark speaks to people’s desire to create work that makes a positive impact for their business and the world around them, and the Roland DG technology that makes it possible.”

According to Roland DG, the updated look and feel in its new product and brand communications is designed to resonate with creators and producers across industries — from print professionals and manufacturers, to entrepreneurs and makers.

Speaking on the brand refresh, Stephen Davis, director of global marketing – brand & communications at Roland DG, said, “Make Your Mark is about recognizing the pride people take in what they create. Our customers don’t just want tools that work. They want the confidence to put their name to the output, knowing it will stand the test of time. This refresh gives us a way to express the role Roland DG plays in helping people do exactly that.”

Kohei Tanabe, president at Roland DG Corporation, added, “From the beginning, Roland DG has existed to empower creativity and innovation. This new brand identity builds on that heritage while reflecting how we and the world around us have evolved. Make Your Mark is about enabling people to leave a positive impression — in their work, in their businesses, and in the world around them — and supporting them with the reliable solutions and partnership they need to do so.”

The global rollout includes the introduction of the Make Your Mark tagline, plus a refreshed brand voice and visuals, emphasising the color, craft, and distinction — highlighted in a new brand video.